A local newspaper environment gives your business a different kind of attention than a social platform. The message appears in a context people already use to follow local life, which can support trust and recall.
Facebook ads can be useful when timing is tight or when you want to test a fast-moving message. They tend to work best when the offer is very clear and the landing destination is ready to convert.
For many local businesses, the stronger answer is not either-or. It is a practical mix where Valley Times supports trusted local visibility and another channel handles shorter-term targeting or reminders.
